Divino Consulting

Dal 2011 impegnata al marketing e commercio estero di prodotti enogastronomici  italiani di qualità.

“The work experience in the hospitality and event production in United Kingdom started 2004, led me to what has become a real passion: the promotion of fine quality Italian Food & Wine in the world.

Being daily in touch with experts and operators of such field and the constant experimentation of new products, I grew more and more passionate about understanding wine and the diversity of the indigenous grape varietals, as well as international blends, passing through the process and creativity behind labels and packaging, up to the more complex world of international distribution.

This research started as I grew more and more curious about one particular subject: how could I export to Europe, Canada, USA or Oceania an excellent bottle of wine that was not necessarily a Brand?

After attending a series of WSET course, in 2009 I decided to relocate to France to complete a post graduate course in Bordeaux, in the heart of the wine world of the great vignerons. vignerons.

Here I obtained a Master's degree in Wine & Spirits marketing & management at the BIWI Inseec Ecole de Management, and returned to Italy, where I founded DiVino Italy, a business dedicated to the promotion and foreign trade of fine Italian Food & Wine products.

In 2011 two important missions in Oceania and the USA allowed me to experiment and understand the potential of the different markets, identify what was missing and where, what buyers requested and how to succeed.

The network of interpersonal and commercial relations built, brought me to developing a wider selection of products to present to those buyers looking for authentic and valuable products.

At the same time, I started consulting to SMEs to develop their expansion towards countries that have not yet been explored.

Today I work as Marketing and Commercial Consultant specialized in exports, conscious that any market can be penetrated if studied and understood, respecting diversity and always having a clear objective to achieve.

Ada Sguazzo